Mind to Mind Mental Health Campaign
Published: 6th January 2026
Our colleagues at Scottish Government have launched he Mind to Mind campaign which encourage people to look after their mental wellbeing. In this article you will find campaign resources that will help you spread the word within your community.
The Mind to Mind campaign continues to encourage people to look after their mental wellbeing.
The Mind to Mind campaign has been designed to help normalise discussions around mental health and wellbeing, and promotes the dedicated NHS inform site as a trusted resource to help people who may be facing challenges with their mental wellbeing.
The Mind to Mind website features lived experience videos to give people the tools they need to help them manage their own mental wellbeing. The videos are bite-sized and include a range of people talking about their own challenges around mental wellbeing and what they do to cope. Topics covered include dealing with anxiety and panic, handling stress, loneliness and isolation, lifting mood, coping with money worries and moving through grief.
Key Messages
If you’re going through a difficult patch or are feeling overwhelmed, anxious or lonely, it’s important to remember that help is available.
The Mind to Mind website features over 30 videos of people talking about their mental wellbeing challenges in a bid to help others who may be going through the same.
The website also provides practical advice on how to deal with life’s ups and downs and signposts where people can access further support.
You’re not alone. Find out how others are taking care of their mental wellbeing at nhsinform.scot/mindtomind
Campaign Resources
The Mind to Mind Stakeholder Toolkit contains the following:
The campaign resources can be downloaded via the SG Communications Resource Centre - Mind to Mind.
How You Can Help
Encourage people in your community and across your network to visit the website.
Share campaign digital assets across your own social channels.
Use editorial copy in newsletters, blog posts and on your intranet.
Like and follow Healthier Scotland’s X/Twitter and Facebook pages and share posts where relevant.
Also, we will be sharing an an additional Mind to Mind Stakeholder Toolkit next week that will have assets aimed at ethnic minority audiences, so please look out for this and share with your relevant audiences.
Parent Club also has campaign resources available for teen mental health, which we have included information on below:
Parent Club's 'Parental Mental Health' Campaign
Mental health can affect the whole family, but parents often focus on their child and forget to look after themselves. Negative thoughts can impact how parents feel, while some can be acknowledged and dismissed, others may weigh parents down. Parent Club has lots of wellbeing tips and advice to support parents and carers during difficult times, plus some tips on how the whole family can look after their mental health.
Please like and follow Parent Club's Facebook, Instagram and X pages and share posts where relevant.
If you have any questions, please get in touch. Many thanks for your continued support.
The Scottish Parliament recently debated the growing challenge of health misinformation, including its impact on public confidence in healthcare and vaccination programmes.