Public Health Poster Campaign - Detect Cancer Earlier
Published: 10/09/25
From Wednesday the 1st October our colleagues at Public Health Scotland (PHS) have decided to rerun the ‘Be the Early Bird’ campaign.
As a reminder, the 'Be the Early Bird' campaign was built on insight that fear prevents people from seeking help with possible cancer symptoms and aims to tackle this head-on. The campaign reinforces how finding cancer earlier can lead to better outcomes, empowering adults aged 40+ across Scotland - especially those in more deprived communities - to overcome their fears and contact their GP practice or dentist about unusual, persistent symptoms.
Key messages
Anyone, particularly those aged 40+, with persistent symptoms unusual for them is being urged to ‘be the early bird’ and contact their GP practice.
If you’re worried about a possible cancer symptom, your GP practice wants to know.
Possible cancer symptoms could include unexplained bleeding, unusual lumps, unexplained weight loss or something that doesn’t feel normal for you.
Finding cancer earlier can mean there’s more treatment options available, a greater chance of living well after treatment and better news to tell the family.
For more information visit getcheckedearly.org
From Wednesday the 1st October our colleagues at Public Health Scotland (PHS) have decided to rerun the ‘Be the Early Bird’ campaign.