Look Out for Ticks - Lyme Disease Awareness Campaign

Published: 11th June 2026

Our colleague at the Scottish Government have asked us to promote their latest Healthier Scotland campaign around Lyme Disease.

Cases of Lyme disease continue to increase across Scotland. The condition is transmitted through bites from infected ticks and, without prompt treatment, can lead to serious health complications. 

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A range of stakeholder materials has been produced to increase awareness of tick bites and Lyme disease symptoms, with the aim of encouraging people to protect themselves when enjoying outdoor activities this summer. The materials outline steps the public can take to reduce the risk of tick bites, as well as guidance on the appropriate course of action should a bite occur.

Key Messages

• Lyme disease is on the rise in Scotland, it’s usually mild but can be serious if not treated.

• You should take measures to prevent tick bites when spending time outdoors.

• The quicker you find and remove ticks, the less likely you are to get ill.

• Lyme disease is usually easier to treat the earlier it is diagnosed.

• The most common signs of Lyme disease in its early stages include a red, circular rash on your skin and cold or flu-like symptoms such as tiredness, headaches and muscle and joint pain.

• In some cases, Lyme disease can lead to chronic fatigue, meningitis, inflammatory arthritis, and even cardiovascular complaints.

How You Can Help

• Share the static assets and accompanying copy with your audiences via your social media channels

• Print/ display/ circulate the poster in visible areas and across your networks

• Use the provided editorial in newsletters, across websites, in emails and more

• Please follow SG channels across Facebook, Twitter and Instagram and re-share content

Stakeholder Toolkit

The Lyme Disease Stakeholder Toolkit includes the following:

• Poster including translated and accessible formats

• Web banner

• Social media statics and suggested text

• Two case study films of individuals sharing their experience of Lyme disease

• Series of videos with tips from expert Professor Tom Evans

All campaign assets can be viewed and downloaded from the Lyme Disease Campaign - SG Communications Resource Centre

Translations and Accessible Formats

Please note the Lyme Disease Poster is available in the following additional languages and accessible formats: Arabic, Chinese Simplified, Gaelic, Punjabi, Urdu, Polish, Russian, Ukrainian, audio, large print and BSL.

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