It's OK to Ask - Social Media Toolkit 2026

Published: 12th March 2026

Our colleages at NHS24 have produce a suite of content that you may wish to promote to your patients. The ‘It’s OK to Ask’ campaign aims to empower patients to take an active role in their healthcare journey.

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Providing guidance on how to ask questions during any consultations or conversations about their health and care, the campaign aims to make patients more involved and informed on the treatment options available to them.

We would appreciate your support in sharing the campaign key messages and resources to relevant audiences. Social media toolkit containing guidance and social media assets are available to download here

Feel free to share this resource with other colleagues and teams who may find it useful. Should you require any help, or wish to request assets in other sizes or formats please get in touch NHS 24's Communications Team.

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