NHS 24 Winter Campaign: Powered by People

Published: 04/12/25

Community Pharmacy Scotland is pleased to share this important update from NHS 24 on behalf of the Scottish Government. The winter phase of the ‘Powered by People’ campaign is now live, promoting the benefits of NHS 24’s digital health services as a convenient first point of contact for those unsure where to seek help when unwell. We encourage all pharmacy teams and partners to support and share these key messages widely.

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NHS 24's winter phase of our public health campaign 'Powered by People' is now live. Highlighting the convenience and benefits of using digital services which are delivered by experts, the campaign promotes theses services as a great first port of call if people are unwell and are not sure where to get help.

The campaign is fronted NHS 24 staff alongside patients, and uses the 'flipbook' technique to visually bring healthcare staff and patients accessing care digitally closer together.

We would appreciate your support in sharing the campaign key messages and resources to relevant audiences. Information pack containing further details and other publicity resources are available to download by clicking the button below.

Feel free to share this resource with other colleagues and teams who may find it useful. Should you require any help, or wish to request assets in other formats please get in touch NHS 24's Communications Team.

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