Robbie Collins: Digital Communications Officer

I joined Community Pharmacy Scotland as the Digital Communications Officer in December 2019. Since an early age I have been passionate about all things digital and since the start of my career I have been lucky enough to follow my passion. From planning and developing digital solutions for collecting data for market research projects to optimising website’s functionality to improve the customer journey, finding new and improved strategies to increase a company’s engagement through new technologies and innovations has been at the heart of what I do.   

In this role, I get to review, develop and build upon the existing digital comms for CPS with improving the user journey/ experience in mind. The development of the new CPS website in July 2019 has been a step in the right direction, my aim is to develop this by finding new ways to help our audience engage and interact with the services and information they need in an intuitive and approachable way.

When I’m not at work you will most likely find me running around the streets of Edinburgh, reading a good book, playing football or being a tour guide for friends & family on a weekend.

Contact me if:

• You want to know more about community pharmacy’s digital communications.

• You have any recommendations or feedback regarding our digital services.

• You have any good news about community pharmacy for our pharmacy heroes series.

• You want to hear about our planned developments for CPS’s digital offering.